The future of automotive retail

Over $1.1 trillion dollars of cars are sold each year in the US and yet it's consistently ranked the #1 worst consumer experience in America, with less than 1% of buyers satisfied with the current experience.

We're here to fix that.

Our Values

Be Different

Prodigies are boldly innovative in everything we do. We’d rather try something new and fail than copy the rest. We’re not afraid to shake up the status quo.

Row Together

Prodigies are a diverse, super talented group of individuals banded together to achieve a mission greater than the sum of its parts. We row in the same direction to get to our destination faster.

Act Like Owners

Prodigies are super enablers and highly empowered. We hold ourselves and each other to high standards of excellence.

Do The Right Thing. Period.

Prodigies really care for each other and our customers. We embrace long term thinking, and do the right thing even when it costs us in the short term.


  • $6B +Cars sold through Prodigy
  • 1M+Lines of code written
  • 4 ContinentsPowered by a global team


Michia Rohrssen Co-founder & CEO

With a background in retail optimization, twelve years experience running companies and a passion for cars, Michia co-founded Prodigy to create a modern car buying experience.

Marty Hu Co-Founder & CTO

After Dropbox bought his previous company, Predictive Edge, Marty co-founded Prodigy to help bring cutting edge software to the automotive industry.

Arman Zand CFO

Arman has more than 20 years of experience working in global business development, sales, and international expansion.

Rahul Bhat VP Engineering

Rahul brings 20 years of enterprise experience to Prodigy. As an expert in building scalable, rock solid systems, he's helping us process billions in transactions per year.

Our Investors

Car dealerships are a trillion dollar industry in the US alone and so there's a massive opportunity to modernize the way that they operate. With off-the-charts engagement rates that reminded us of what we saw with Slack in its early days, we invested in Prodigy because it is quickly becoming the backbone technology for dealerships everywhere.

Jonathan Hsu General Partner Tribe Capital

Press Coverage

Prodigy Releases Spanish Version of Online Platform
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Prodigy Appoints Successful Automotive Industry Sales & Creative Strategist Benjamin Hadley as VP Strategy
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30 Under 30 In Enterprise Tech: Drone School, AI Accountability And Buying Cars From Home
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Prodigy raises $5.4M to unify the in-store and online car-buying experience
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Prodigy Launches End-to-End Sales Platform
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Stanford startup aims to streamline customer purchases at car dealerships
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