The future of automotive retail

Over $1.1 trillion dollars of cars are sold each year in the US and yet it's consistently ranked the #1 worst consumer experience in America, with less than 1% of buyers satisfied with the current experience.

We're here to fix that.

Our Values

Win for Customers

Seize the opportunity to go above and beyond to deliver extraordinary service and results for our dealers. Obsess over customer happiness. Customers always come first.

Ship Lean, Learn Fast

Ship ideas as lean as possible and iterate on them as quickly as possible. Supplement intuition with hard data. Bias fast learning over perfect planning. Be open to possible failure.

Integrity Above All

Strive to do the right thing. Think long-term and embrace radical honesty and vulnerability. Do the right thing even when no one will notice if you don't. Treat everyone with respect.

Extreme Ownership

There is no such thing as "not my job" at Prodigy. When we win we win together and when we fail we fail together. Take initiative, roll up your sleeves, and get dirty regularly.


  • $6B +Cars sold through Prodigy
  • 1M+Lines of code written
  • 4 ContinentsPowered by a global team


Michia Rohrssen Co-founder & CEO

With a background in retail optimization, twelve years experience running companies and a passion for cars, Michia co-founded Prodigy to create a modern car buying experience.

Marty Hu Co-Founder & CTO

After Dropbox bought his previous company, Predictive Edge, Marty co-founded Prodigy to help bring cutting edge software to the automotive industry.

Arman Zand CFO

Arman has more than 20 years of experience working in global business development, sales, and international expansion.

Rahul Bhat VP Engineering

Rahul brings 20 years of enterprise experience to Prodigy. As an expert in building scalable, rock solid systems, he's helping us process billions in transactions per year.

Our Investors

Car dealerships are a trillion dollar industry in the US alone and so there's a massive opportunity to modernize the way that they operate. With off-the-charts engagement rates that reminded us of what we saw with Slack in its early days, we invested in Prodigy because it is quickly becoming the backbone technology for dealerships everywhere.

Jonathan Hsu General Partner Tribe Capital

Press Coverage

Prodigy Releases Spanish Version of Online Platform
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Prodigy Appoints Successful Automotive Industry Sales & Creative Strategist Benjamin Hadley as VP Strategy
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30 Under 30 In Enterprise Tech: Drone School, AI Accountability And Buying Cars From Home
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Prodigy raises $5.4M to unify the in-store and online car-buying experience
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Prodigy Launches End-to-End Sales Platform
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Stanford startup aims to streamline customer purchases at car dealerships
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