Prodigy is joining Upstart!

Today, we’re excited to announce the next step for Prodigy: we’ve entered a definitive agreement to merge with Upstart!

Six years ago, we founded Prodigy with a simple vision: build the world’s best car buying experience. Core to our vision was the fundamental belief that dealerships were not only the best equipped to deliver amazing car buying experiences, they were truly the only ones who could pull it off.

As we’ve iterated on that simple vision, Prodigy has evolved from an online sales tool to a robust end-to-end retail platform that’s helped some of the top dealerships and OEM’s in the country sell billions of dollars of cars.

We would never have made it here without the incredible support of our dealers and their management teams that have trusted us along the way. For that, we are forever grateful in a way words can’t begin to express.

While we’ve achieved a great deal in the past six years, we couldn’t be more excited about the future of Prodigy + Upstart and the benefits this merger will bring for our dealers.

As a leading AI-powered lending company, Upstart brings deep fintech expertise and resources to Prodigy. Combined with our auto platform, we can deliver an unparalleled car buying experience that lives up to the vision we imagined when we founded Prodigy.

For now, you won’t see any day-to-day changes in the Prodigy product or team. The entire executive team including both Prodigy founders are joining Upstart and will continue to run the business as usual. Over time, we’ll integrate more deeply with Upstart to leverage their strengths, and we can’t wait to show you all the amazing products we can now build with our combined efforts.

If you have questions or if you want to give us feedback on how to make Prodigy better, please contact or reach out to your customer success manager.

From the bottom of our hearts, thank you. We wouldn’t be here without your support and we can’t wait to meet and exceed your expectations for our partnership in the years to come.

For more information, please visit Upstart’s press release here: Upstart to Acquire Prodigy Software

Thank you,
Michia and Marty
Prodigy Co-Founders

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